Technical SEO · Content · Local SEO · Reporting
Good SEO services make your website appear when a customer searches for exactly what you offer, and then convince that person to click, read and get in touch. At AMS.AL we have worked on technical SEO, content, local SEO and clear measurement since 2015, with an open method: we show you what we change, why we change it and how we measure it. No empty promises and no tricks that Google penalises, just steady work that builds organic traffic month after month.
48 h
First reply
For every request for an SEO review or quote
≤ 2.5 s
The LCP we aim for
Google's 'good' threshold for loading the main content
2015
Online since 2015
SEO, web development and hosting under one roof
GA4 + GSC
Transparent measurement
Reports from Google Analytics 4 and Search Console
Every day, people search Google for the services, products and answers your business provides. The question is not whether they search, but whom they find when they do. SEO services are the work that makes the answer you: a fast website that search engines understand and readers find useful, ranking for the searches that bring real customers.
Unlike ads, where you pay for every click and the traffic stops when the budget stops, organic traffic is built over time and keeps coming. That does not make SEO services free or instant. They take analysis, technical improvements, carefully written content and patience. Done well, though, steady search engine optimisation becomes one of the most dependable sources of enquiries a business can have.
The table below compares how cheap SEO services are often sold with the way we work. The point is not to claim that everyone else works badly, but to give you the criteria to judge any offer you receive for yourself.
| Criterion | Typical SEO | SEO services from AMS.AL |
|---|---|---|
| Starting point | A ready-made list of keywords and a few plugins installed, without understanding the business or its customers. | A full review of the website, the competition and real searches before we change anything. |
| Technical SEO | A surface check with an automated tool; indexing and speed errors stay where they are. | Indexing, speed, URL structure and structured data fixed and tested. |
| Content | Short texts stuffed with keywords, written for robots rather than people. | Pages that answer customers' questions, written clearly and linked to each other logically. |
| Links | Links bought in bulk from unrelated sites, which can lead to a penalty. | Planned internal links and authority earned from legitimate, relevant sources. |
| Reporting | A PDF with pretty charts, but no explanation of what was done or what changed. | A clear report from Search Console and GA4, with the work done and the next steps. |
| Promises | 'Page one within a month' or fixed positions, which nobody can control. | Measurable, honest objectives, because Google makes the final ranking decision. |
SEO works best when it is not treated as a separate job, but as part of how the website is built and grows. That is why we always connect our SEO services with website design and development, hosting and maintenance: a slow or insecure website does not rank well, however good the texts are.
If your customers are in a particular city, local SEO and your Google Business Profile matter as much as the website itself. For that we also offer a dedicated Google Business Profile service.
Complete SEO services cover several areas that affect one another. We handle them together, but each has its own work. Choose a tab to see what it includes.
Before a page can rank, Google has to find it, read it and index it. Technical SEO takes care of that: we check the sitemap, the robots.txt file, pages that should not be indexed, redirects, 404 errors and duplicate pages, and we make URLs clear and stable.
Much of the work is speed. We measure Core Web Vitals against Google's thresholds, LCP up to 2.5 seconds, INP up to 200 milliseconds and CLS up to 0.1, and we reduce the weight of images, scripts and fonts. We add Schema.org structured data so Google understands the content better.
Best for: Websites that have content but do not appear on Google or load slowly.
Every important page should answer one clear search intent. We research the words and phrases your customers use, group them by intent and decide which page answers which searches, so your pages do not compete with each other.
Then we improve titles, meta descriptions, H1 to H3 headings, body text, images and internal links. The keyword goes where the reader expects it, naturally and without overdoing it, while synonyms and related topics make the text more complete.
Best for: Businesses with many services or products that want each page to rank for its own search.
When someone searches for 'dentist in Tirana' or 'restaurant near me', Google shows a map and a few local businesses before the usual results. Local SEO services put your business there, with a complete Google Business Profile, the same contact details everywhere and pages for the cities or areas you serve.
We help you ask customers for reviews honestly and reply to them, publish photos and posts, and keep your opening hours up to date. These signals have a direct effect on local visibility.
Best for: Shops, clinics, restaurants, offices and professionals working in one city or region.
Google rewards content that genuinely helps the reader and shows experience, expertise and trustworthiness. We plan articles, guides and FAQ pages that answer your customers' real questions, and we link them to your service pages.
Authority is also built from outside: mentions in the media, partnerships, professional associations and sites in your industry. We do not buy links in bulk; we aim for links that make sense to a reader and would stand even if Google did not exist.
Best for: Businesses that want to become the trusted source of information in their field.
Every project in our SEO services follows the same logical order, because each step builds on the one before. At the end of each step you receive something concrete that you can see and discuss with us.
We start with an accurate picture: how Google sees your website, which pages are indexed, where speed is lost, which technical errors hold rankings back and what traffic arrives today. We use Search Console and GA4 data where it exists, along with professional analysis tools.
What you receive
We find out which words your customers search with, how much competition each one has and which pages rank today. From this comes the keyword map: every page gets one main topic and secondary topics, with no overlap.
What you receive
We apply the fixes in order of importance: indexing, speed, URL structure, redirects, structured data and the mobile version. When we built the website, we do it ourselves; when someone else did, we work with your team or give them precise instructions.
What you receive
We improve the titles, descriptions, texts and internal links of your main pages, and we write the pages that are missing. Every text is sent to you for approval, because nobody knows your business better than you do.
What you receive
We optimise your Google Business Profile, make your contact details consistent across trusted directories and sites, and look for legitimate opportunities for mentions and links from sources related to your field.
What you receive
SEO services do not end with a task list. Every month we look at what changed in clicks, positions and enquiries, explain why, and agree the next steps together. Google changes, competitors change, and your website has to adapt.
What you receive
After many years of working with all kinds of websites, we have seen where businesses gain and where they lose time and money. These are the principles we follow, and the ones we recommend you keep in mind when choosing SEO services, with us or without us.
Two searches that look alike can have completely different intents. Someone searching 'how to build a website' wants to learn; someone searching 'web design company in Tirana' wants to buy. A page that mixes both rarely ranks well for either.
So before we write, we look at what Google shows today for that search. If the results are guides, a guide is needed; if they are service pages, a service page is needed. The most common intents are:
Google evaluates a website mainly through its mobile version, and Core Web Vitals are among its page experience signals. A slow page loses visitors even when it ranks, because people do not wait.
This is one reason serious SEO services often involve work on hosting and on the website's code, not only on the texts. If your website needs regular technical care, see our website maintenance service too.
Most of the problems we find in audits are not complicated; they have simply been left unfixed for months or years. These are the ones we see most often:
Google has to revisit pages, reassess them and compare them with competitors. Technical changes often show within a few weeks, while content and authority usually need several months to take full effect. Anyone who promises instant results is either selling you something risky or not telling you the truth.
That does not mean waiting without seeing anything. With the right measurements you see signs from the first months: more indexed pages, more impressions in search, positions starting to move. These are the indicators that tell us whether we are heading in the right direction.
SEO services without measurement are only a guess. From day one we agree what we will measure and how we will report it, so you can see clearly where the work is going.
A position for one keyword is only part of the story. We track the indicators that connect directly to your business:
Every month you receive a short, readable report: what we did, what changed in the numbers and what we plan next. We do not send you dozens of pages of meaningless charts; we explain in plain words what each figure means.
Alongside the report we set up a Looker Studio dashboard connected to Search Console and GA4, so you can look at the data whenever you like. Access to Search Console and GA4 always stays yours, in your business's name.
Traffic is only worth something if it turns into customers. So we measure forms, clicks on phone numbers and email addresses, and purchases, and we help you improve pages that bring visitors but few enquiries. When SEO services are combined with ads and social media, we coordinate it all within the work of our digital marketing agency.
We have grouped our SEO services into three levels, but none of them is rigid: we adapt each one to your website, your market and your goals. Use the finder to see which level is closest to your needs.
A clean foundation, so Google understands your website.
Best for: Small businesses and new websites that want to start the right way.
Ongoing work for more traffic and more enquiries.
Best for: Businesses that compete on Google and want regular enquiries.
For large websites, online shops and several markets.
Best for: Online shops, multilingual websites and businesses in several countries.
Choose what you need and we will show you the closest level. It is only a guide; the quote is prepared after a conversation.
Choose at least one option to see the recommendation.
We do not publish fixed prices, because every website and every market is different. For every request we prepare a free, no-obligation quote after a short review of your website.
These are the questions businesses ask us most often before they start working on SEO. If yours is not here, write to us.
Technical fixes often show within a few weeks, while content and authority usually need several months. The timing depends on the state of the website, the competition and how quickly the changes are made.
At the start we give you a plan with the steps and the indicators we expect to move first, so you can follow the progress from the first months.
No, and nobody can honestly do so. Google decides rankings with its own algorithms, which change regularly. What we control is the quality of the work: the website, the content and the signals Google values.
That is why we set measurable objectives, such as more organic clicks and more enquiries, and report honestly on how they are going.
The cost depends on the size of the website, the competition in your market and how much work is needed each month. A one-off audit costs something very different from ongoing work on a multilingual online shop.
After a short review we send you a free quote, broken down by task, with no obligation.
Yes. We provide SEO services for sites on WordPress, WooCommerce, custom builds and other platforms. If we have access, we make the fixes ourselves; if not, we give your technical team precise instructions.
Local SEO is the part of SEO that makes you visible on the map and in searches that include a city or 'near me'. If customers visit you in person or you work in a specific area, it is usually one of the most useful investments you can make.
Not necessarily. We can write them, based on the information you give us, and send them to you for approval. If you prefer to write them yourself, we give you the structure, the topics and the guidance for each page.
From the monthly reports and the Looker Studio dashboard, where you see clicks, impressions, positions and enquiries from Google. Every report explains what changed and why, in plain language.
Yes, if it is done carelessly. Changing URLs without redirects, removing content or launching a new structure without a plan can lose traffic. When we plan a redesign or migration, we map it from the start so existing traffic is kept.
For ongoing work we recommend at least several months, because SEO needs time. We discuss the terms openly before we start, and the data, the access and the content always remain yours. To learn more about how we work, read the About AMS.AL page.
Send us your website address and a few words about your business and the customers you want to reach. Within 48 hours we reply with the right questions and the first steps for a free SEO review, with no obligation.
You can email us or call us directly. The more you tell us about your goals, the more precise the plan will be.
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