Custom design · Corporate websites · Brand identity
A professional website is often the first meeting between your business and a client who does not know you yet. At AMS.AL we design it from scratch, without ready-made templates: with a structure planned around your customers, copy that explains your value clearly and a design that makes your brand stand out. Online since the end of 2015, we bring design, development, hosting, security and SEO under one roof, so your site looks good and keeps working well for years.
2015
Online since 2015
Design, development, hosting and SEO under one roof
≤ 2.5 s
The LCP we aim for
Google's 'good' threshold for loading the main content
HTTPS
Encrypted connection
An SSL certificate on every page and every form
48 h
First answer
Our questions and an initial proposal for your project
Almost every business has an address online today, but not every address represents the business the way it should. Many sites are put together quickly on a template that thousands of other companies use, with generic copy and stock photos. They exist, yet they say nothing that makes your business different, and they rarely persuade a visitor to take the next step.
A professional website starts from the brand, not from the template. Before choosing colours we ask who your customers are, what worries them, what they need to know before contacting you and why they should choose you. Those answers shape the structure, the tone of the copy and the visual style. The result is a professional website that looks and sounds like your business, not like a copy of someone else's.
The table below compares the usual way sites are built with the approach we follow. For a very small or temporary activity a simple solution may be enough. When your site has to earn the trust of serious clients, rank on Google and grow with the business, the difference shows quickly.
| Criterion | The usual way | AMS.AL |
|---|---|---|
| Design | A ready-made template with the colours changed; the same layout many competitors use. | A design created from scratch on your identity: typography, colours, icons and photos that belong to you. |
| Content | Generic copy that could belong to any business, added at the end as filler. | Structure and copy planned before the design, around the real questions your customers ask. |
| Speed | Excess code, many plugins and heavy images that load slowly on a phone. | Only the code the site needs, images in modern formats and Core Web Vitals thresholds as targets. |
| Security | Plugins that are rarely updated, an exposed admin panel and no backups. | HTTPS everywhere, regular updates, a protected admin panel and scheduled backups. |
| Being found on Google | The same titles on many pages, a messy heading order and no structured data. | Unique titles and descriptions, semantic HTML and Schema.org from day one. |
| After launch | The project ends at handover; every small change becomes a new request. | Training, support and maintenance from the same team that built the site. |
Someone looking for a lawyer, a clinic, a construction firm or an industrial supplier compares several businesses before deciding, and often does so without calling anyone, simply by reading their pages. A professional website answers those questions in the right order, shows real work and real processes, and makes getting in touch easy. It works as your most consistent representative, every day and at any hour.
If you want a wider overview of the kinds of sites we build, from online shops to web systems, you will find it on our main page about web development. This page focuses on brand and corporate sites, where design and trust matter more than anywhere else.
Every business has a different story to tell, so its site needs a different shape. Below are the four main kinds of project we deliver. They often overlap: a corporate site may also have versions in several languages, and a brand site may include a section for the professionals on your team.
Companies with several services, branches or divisions need a professional website that presents the whole organisation clearly without losing the visitor. We design structures with a dedicated page for each service, each sector and each country where you operate, and a menu that takes everyone to what they are looking for.
Besides customers, a corporate site also serves partners, investors and job applicants. For each group we plan the information it needs, from the company's history and values to careers and news, always with your real details.
Best for: Companies with several services or branches, business groups, institutions and organisations that want a serious, clear presence.
For brands in tourism, food, fashion, design or premium products, a professional website is the brand experience itself. Here we work more with photography, typography, white space and the rhythm of the page, so visitors feel the atmosphere you offer before they try it.
We use visual effects with restraint: light animations and soft transitions make a page feel alive, but they must not slow it down. Every visual element is measured for its weight, so beauty is never paid for with seconds of waiting.
Best for: Hotels, restaurants, fashion and design labels, makers of premium products and any business where the image sells.
Lawyers, doctors, architects, accountants and consultants sell trust and expertise. A professional website for them has to explain the areas of practice, how a first meeting works and the team's real qualifications, in plain language that someone without technical knowledge understands.
On these sites we pay special attention to privacy rules and forms, because they often collect sensitive details. Forms are short, clear about their purpose and compliant with the GDPR.
Best for: Law firms, clinics and medical centres, architecture studios, accountants and consulting firms.
If you work with clients abroad, your professional website should speak their language and answer the questions they ask in their own market. We build language versions with their own addresses and adapted copy, not word-for-word translations.
Technically, each version gets its hreflang tags, titles and descriptions, so Google shows the right version in the right country. The same site can then bring enquiries from Italy, Germany or Greece without creating duplicate content.
Best for: Exporters, tourism companies, firms working with the diaspora and businesses targeting European markets.
Our work is split into six steps. At the end of each one you see a concrete result and approve it before we move on, so changes happen when they cost least and there are no surprises on launch day.
We start with a detailed conversation about your business: what you offer, who your best customers are, who your competitors are and what should happen when someone opens the site. We also review the material you already have, such as your logo, colours, photos and existing copy.
From that conversation we set measurable goals, for example quote requests, calls or bookings, so success is never just a feeling.
What you receive
Before drawing a single screen we build the sitemap and decide what each page has to say. We look at how your customers search on Google and give every page its role, with a clear title and a clear call to action.
We write or edit the copy together with you, because nobody knows your business better than you do, while we know how to write for the reader and for search engines.
What you receive
We first create wireframes and then the final design, starting with the phone. We define typography, colours and the style of icons and photos, and we check that every text has enough contrast to be read easily.
You see the design as a clickable prototype rather than static images, so you can try it the way a customer will.
What you receive
The approved design becomes code with semantic HTML, lean CSS and JavaScript only where it helps the visitor. We build the admin panel so you can update content yourself, plus the forms and integrations your business needs.
During development we measure speed continuously, so performance is part of the build rather than a fix at the end.
What you receive
We test the site on different browsers and devices, fill in every form and check every email it sends. We install the SSL certificate, protect the admin panel, schedule backups and check titles, descriptions, image alt text and structured data.
What you receive
We publish the site on your domain, connect Search Console and GA4 and set redirects from old addresses so you keep the visitors you already have. Then we train you to use the admin panel.
After launch we stay close with support and regular website maintenance, because a good site needs care after its first day too.
What you receive
After years of working with businesses of every kind, we have seen that a site's success does not depend on a single effect but on many small decisions made well. Here are the ones that matter most.
A common mistake is to put everything into the home page and build the other pages in a hurry. Visitors from Google rarely arrive on the home page; they usually land straight on a service page or an article. That is why we build a design system: rules for headings, buttons, cards, forms and spacing, so every new page of your professional website looks just as careful, even when you add it yourself two years later.
Good design serves the message; it does not replace it. When copy is missing, the design is built on placeholder text and the real content later fails to fit the spaces planned for it. We start from the content: what the customer asks, in what order the answers are needed and what persuades them to write to you. The design is then built around that flow.
A professional website speaks the customer's language, not the company's internal jargon. Instead of vague words such as 'quality' and 'professionalism', we show processes, examples and concrete steps.
Even the most beautiful design loses its effect if the page opens slowly. Google publishes the thresholds it considers 'good' for visitor experience, the Core Web Vitals, and we use them as targets on every project:
Today's visitors notice details. An HTTPS connection, a clear privacy policy, a cookie banner that respects their choice under the GDPR and visible contact details make a business look serious. We also follow the WCAG accessibility guidelines: enough contrast, alt text for images and keyboard navigation, so the site can be used by as many people as possible.
Security continues after launch. Updates, monitoring and backups are part of the care we provide, together with reliable web hosting where your professional website can stay fast and protected.
A beautiful site that brings no enquiries is only decoration. That is why we decide at the start what we will measure and connect the professional website to the right tools.
We measure the actions that have value for your business, not just the number of visitors. In GA4 we record form submissions, clicks on your phone number and email, bookings and downloads. In Google Search Console we follow which searches show the site, how often it is clicked and which pages need improving. We check Core Web Vitals against the real-visitor data Google publishes.
After launch you get full access to Search Console, GA4 and the site's admin panel, because the data is yours. With a maintenance agreement we prepare periodic reports in Looker Studio with the key indicators and clear recommendations for the next steps.
If you want to push growth further with ads, content and social media, our team working as a marketing agency builds on the same data, without starting from zero.
We have grouped our projects into three levels to help you find your way. They are not rigid packages: each level is a starting point we adapt to your needs. Use the finder below to see which level is closest to your professional website.
A clear, trustworthy site for your business.
Best for: Professionals, small businesses and new ventures that want a serious presence online.
A full brand design and a structure built for steady enquiries.
Best for: Companies with several services that compete on Google and want enquiries from new clients.
For organisations with several languages, markets and integrations.
Best for: Business groups, exporters and institutions with a lot of content and several teams.
Choose what you need and we will show you the closest level. It is only a guide; the quote is prepared after a conversation.
Choose at least one option to see the recommendation.
We do not publish fixed prices, because every project has its own scope. For every request we prepare a free, no-obligation quote, broken down by task.
It depends on the number of pages, on how ready the copy and photos are and on the number of languages. A presentation site with a few pages is usually delivered in a few weeks, while a corporate site with many sections and languages takes longer. The quote includes a plan with a date for every step.
A template is quick to start with, but it makes your site resemble many others and often brings code you do not need. A custom design is built on your brand and your customers, loads only what is required and lets you grow without the limits of a ready-made theme.
Yes. Every project has an admin panel where you change copy, images, pages and articles without a developer. After launch we train you or your team and leave you short guides.
You can bring them or we can prepare them together. We help with the structure, writing and editing, and we can advise you on professional photography. Real photos of your team and your work build more trust than stock images.
It is built with technical SEO from the start: unique titles, a clear structure, speed and structured data. Google decides the final ranking and competition affects it, so we never promise positions. For ongoing work on content and rankings we also offer SEO services as a separate service.
You do. The domain is registered in your name, you have administrator access to the site, Search Console and GA4, and you can take a full copy of the site whenever you want.
Yes, with care. Before rebuilding we record the existing addresses and the pages that bring visitors, then set redirects from the old addresses to the new ones and follow Search Console after launch, so the change is as smooth as possible.
Yes. We can host it on our infrastructure, with HTTPS, backups and monitoring, and take care of updates and security. If you prefer your own hosting, we work there too.
Because design, development, hosting, security and SEO are under one roof, and we have been online since the end of 2015. We speak openly about what we can and cannot promise, and we stay with you after launch. Read more about us on our About Us page.
Tell us about your business, the clients you want to attract and what you want to achieve. Within 48 hours we reply with the right questions and an initial proposal, and after a conversation we prepare a free quote with no obligation.
You can email us or call us directly. The more you tell us, the more accurate the quote will be.
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