Online stores · WooCommerce · Card payments · Product SEO
A good e-commerce website does three things well: it shows your products clearly, it lets a customer pay in under a minute on a phone, and it gives you a back office you actually enjoy using. At AMS.AL we have built websites and online stores for businesses since 2015, with card payments through licensed providers, stock that updates itself, delivery rules that match how you really ship, and product pages written to be found on Google. You sell; we make sure the store keeps up.
2015
Building for the web
Websites, hosting and online stores for businesses since 2015
HTTPS
Encrypted checkout
Every page of the store, not only the payment step, served over HTTPS
PCI DSS
Card data stays with the provider
Payments go through licensed providers that carry PCI DSS compliance
≤ 2.5 s
LCP we aim for
Google's 'good' threshold for loading the main content of a page
Plenty of businesses start selling online with a ready-made template, a plugin installed in a hurry and a payment button copied from a tutorial. It works until the first busy weekend: the checkout slows down, an order arrives without the right size, a product that sold out an hour ago is still on sale, and the customer who paid writes to ask where their invoice is.
A professional e-commerce website is planned around the way you sell, not around what a theme happens to offer. The catalogue reflects your real products and variants, stock is counted in one place, shipping costs are calculated by rules you understand, and every order produces the paperwork your accountant expects. The customer sees a clean, quick store; you see a back office that does the repetitive work for you.
The comparison below shows the difference between a store assembled in a rush and the way we build an e-commerce website at AMS.AL. For a hobby shop the simple route may be enough; for a business that depends on online orders, the gap shows up in sales, returns and the hours you spend fixing things by hand.
| Criterion | A store built in a hurry | An e-commerce website by AMS.AL |
|---|---|---|
| Checkout | Long forms, forced account creation and a payment page that breaks on smaller phones. | A short, mobile-first checkout with guest buying, saved addresses and the payment methods your customers use. |
| Payments | A single method, unclear error messages and orders that stay 'pending' with no explanation. | Card payments through licensed providers such as Stripe, PayPal or POK, with clear statuses and automatic confirmations. |
| Stock | Quantities kept in a spreadsheet and products sold after they ran out. | Stock per variant, reduced automatically with every order, with low-stock alerts and back-order rules. |
| Speed | Heavy themes, uncompressed photos and dozens of plugins loading on every page. | A lean theme, images in WebP, caching that never touches the cart, and Core Web Vitals measured before launch. |
| Visibility | Product pages with copied descriptions, no structured data and duplicate addresses. | Unique product copy, Product schema, clean URLs, a sitemap and category pages written for search. |
| Support | Nobody to call when an order fails or an update breaks the store. | A team that built your store, monitors it and answers in plain language when something goes wrong. |
A brochure site is judged by how it looks. An e-commerce website is judged by how many visitors become customers and how many customers come back. Every extra second of loading, every unnecessary field in the checkout and every unclear shipping cost removes a share of the people who were ready to buy. That is why we design an online store from the order backwards: what the customer needs to decide, what they need to pay, and what you need to deliver.
If you do not have a website yet, the store can be part of a wider project; our web development service plans the brand pages, the blog and the shop as one site, so they share one design and one content system.
No two stores sell the same way. A fashion brand lives on sizes and colours, a building supplier on weights and delivery zones, a food shop on dates and same-day dispatch. We start from your products and your process, then choose the platform and the features that fit, so you are not paying for things you will never use or missing the one function your business depends on.
Most of the stores we build run on WooCommerce, because it gives you full ownership of the shop, a huge choice of reliable extensions and an admin area that your team can learn in an afternoon. We set it up with a lean theme, only the plugins the store needs, and a structure that stays fast as the catalogue grows to thousands of products.
When a business has needs that a plugin cannot cover well, such as a B2B price list per customer, a configurator or an integration with an existing ERP, we build the missing part as custom code, documented and maintained, instead of stacking workarounds.
Best for: Retailers, brands and wholesalers who want a store they own and can grow without limits.
We connect your store to licensed payment providers, such as Stripe, PayPal and POK for customers in Albania, so cards are processed on the provider's secure pages or fields. Card numbers never touch your server, which keeps the most sensitive part of PCI DSS compliance with the provider rather than with you.
We configure every status an order can have: paid, waiting for payment, failed, refunded. The customer receives a clear confirmation, you receive a notification, and a failed payment ends with a helpful message and a way to try again, not a blank page.
Best for: Any store that wants to accept cards safely without handling card data itself.
Your catalogue is the heart of an e-commerce website. We model it on your real products: categories and filters a customer can use, variants such as size, colour or capacity, each with its own photo, price and quantity, and attributes that make comparison easy.
Stock is counted per variant and reduced automatically with every paid order. You set the low-stock threshold, decide whether out-of-stock items are hidden or shown with a back-order option, and import or update hundreds of products at once from a spreadsheet when the supplier sends a new price list.
Best for: Stores with many products, many variants or frequent price and stock changes.
Shipping is where many online stores lose customers: a cost that appears only at the last step, or a delivery date nobody can promise. We set up delivery rules that match how you ship, by city, zone, weight or order value, with free-delivery thresholds and local pickup if you offer it, and the cost is visible before checkout.
Every order produces the documents you need: an order confirmation, an invoice with your company details and tax lines, and a packing slip for the warehouse. For customers who leave a full cart, we set up a short sequence of reminder emails, sent only within the rules of your cookie and privacy settings.
Best for: Businesses that ship physical products and want fewer manual steps per order.
An online store has more moving parts than a regular website: products, payments, shipping, emails, legal pages and the people who will run it every day. We split the work into six clear stages, each ending with something you can see and approve, so the launch date is a plan rather than a hope.
We begin with a working session about how you sell today: which products bring most orders, how many variants they have, where your customers are, how you deliver and which payment methods they expect. We also look at your competitors' stores and at what people search for in your category.
What you receive
We design the key screens first on a phone, then on a desktop: the home page, a category page, a product page, the cart and the checkout. You see how a customer moves from a product to a paid order, and we refine it with you before any code is written.
What you receive
We build the e-commerce website on a staging address, set up categories, attributes and variants, and import your products from a spreadsheet or your previous shop. Product photos are compressed and converted to WebP, and every product gets a clean address.
What you receive
We connect the payment providers in test mode, configure delivery rules, taxes and invoices, and write the emails the customer receives at every step. Then we place test orders with every payment method and every shipping option until each one behaves as expected.
What you receive
Before launch we add Product and Breadcrumb structured data, write meta titles and descriptions for categories and key products, set up the sitemap and redirects from any old addresses, and measure Core Web Vitals. We prepare the cookie consent banner, the privacy policy and the terms of sale with you.
We launch at a quiet hour, switch payments to live mode, place one real order together with you and watch the first days closely.
What you receive
We train the people who will run the store: adding products, handling orders and refunds, updating stock and reading the sales reports. After launch the e-commerce website joins our monitoring and maintenance, and we meet regularly to decide what to improve next.
What you receive
Behind every store that sells well there are a few unglamorous decisions made correctly. These are the points we explain to every client before we start, because they shape the design, the technology and the budget.
A customer who reaches the checkout has already chosen to buy; the store's only job at that point is not to get in the way. Every field that is not needed, every surprise cost and every forced registration gives that customer a reason to stop. On a phone, where most visits happen, the effect is even stronger.
When we design the checkout of an e-commerce website, we follow a short list of rules:
Shoppers compare quickly, and a slow product page sends them back to the search results. Google measures this too: it considers a Largest Contentful Paint of 2.5 seconds or less as 'good', an Interaction to Next Paint under 200 milliseconds and a Cumulative Layout Shift below 0.1. We measure these values for the home page, a category and a product page before launch and after every major change.
In practice, speed in an online store comes from a lean theme, compressed images in modern formats, caching that excludes the cart and checkout, a database kept tidy as orders accumulate and a server tuned for WooCommerce. Our web hosting service is configured exactly for this kind of site.
Most people find a product before they find a brand. That makes the product and category pages of an e-commerce website the most important pages for search. Each needs its own description, written for a person and not copied from the supplier, a title that uses the words customers type, and photos with descriptive alt text.
We add Product structured data with price, availability and reviews where they exist, so Google can show richer results, and we keep the catalogue free of duplicate addresses created by filters and sorting. For a wider plan of keywords and content, our SEO services continue the work after launch.
A store collects names, addresses, phone numbers and order histories, so the GDPR and local data protection law apply. We set up a cookie consent banner that blocks analytics and advertising tags until the visitor agrees, a clear privacy policy, and terms of sale that explain delivery, returns and refunds in plain language.
Trust also comes from small details: real contact information, visible return conditions, secure HTTPS on every page and payment logos that the customer recognises.
An online store produces precise data: every visit, cart and order is recorded. We use that data to decide what to improve, instead of redesigning on instinct. We do not promise you a sales figure; we promise to measure honestly and to act on what the numbers show.
With GA4 e-commerce events, Search Console and the store's own reports, we follow the whole path from the first visit to the delivered order:
We send you a short report in plain language: what sold, where customers dropped off, what we changed and what we suggest next. When a number moves, we explain why, so you can tell the effect of a campaign apart from the effect of a faster checkout.
Updates to plugins, themes and payment extensions are part of the routine of our website maintenance service, which works from the same monitoring and keeps a backup before every change.
The domain, the store, the product data and the customer data are yours. You have full admin access, documentation of how the store is configured and, whenever you ask, a complete copy. We earn your trust with the work, not with contracts that make leaving difficult.
To make the first conversation easier, we group our stores into three levels. Each one is adapted to your products and your market, and a store can move up a level later without being rebuilt. Use the finder below to see which level is closest to what you need.
A clean, fast store to start selling online properly.
Best for: New brands and small shops with up to a few hundred products.
More products, more payment options and tools that save time.
Best for: Established shops with a growing catalogue and regular campaigns.
Custom features and integrations for complex selling.
Best for: Wholesalers, multi-brand stores and businesses with their own systems.
Choose what describes your plans and we will show you the closest level. It is only a guide; the quote is prepared after a conversation.
Choose at least one option to see the recommendation.
We do not publish fixed prices, because the cost depends on your products, integrations and design. For every request we prepare a free, no-obligation quote with every part of the work clearly listed.
These are the questions business owners ask us most often before starting an online store. If yours is not here, write to us and we will answer personally.
It depends mainly on the number of products, the design and the integrations. A smaller store with a ready catalogue usually takes a few weeks; a store with custom features or a link to an ERP takes longer.
After the discovery stage you receive a timeline with dates for every step, so you know when to prepare photos, texts and the details of your payment provider.
Most of our stores run on WooCommerce, because you own it fully, it has reliable extensions for almost every need and your team can learn it quickly. When a requirement does not fit a plugin, we write a custom module for it.
Yes. We connect your store to licensed providers such as Stripe, PayPal or POK, depending on where your company and your customers are. You open the merchant account in your company's name, and we handle the technical setup and the tests.
Card details are entered on the provider's secure pages or fields, so they never pass through or stay on your server.
Yes. You add and edit products, change prices, update stock and handle orders from the admin area. We train your team and give you a short manual, and for large changes you can import a spreadsheet instead of editing products one by one.
Yes. We import products, categories, customers and, where possible, past orders, and we set up redirects from the old product addresses to the new ones so you keep the visibility you have built in Google.
We set rules that match how you deliver: by city or zone, by weight, by order value, with a free-delivery threshold and local pickup if you offer it. The customer sees the cost before the final step, and the order email confirms it.
We build every e-commerce website with clean addresses, unique product and category texts, structured data, a sitemap and good loading speed. These are the foundations Google needs. Ranking also depends on competition and content over time, so we measure progress in Search Console instead of promising positions.
We set up a consent banner that keeps analytics and advertising tags off until the visitor accepts, a privacy policy and terms of sale. We explain what each one covers, and we recommend that your legal adviser reviews the final texts for your business.
Because we have built websites, hosted them and maintained them under one roof since 2015. When an order fails, the cause may be in the theme, a plugin, the payment provider or the server, and you need one team that can look at all of them.
We are open about what we can and cannot promise, and we measure our work with clear indicators. You can read more about our story and the way we work on our About Us page.
Tell us what you sell, roughly how many products you have, how you deliver and which payment methods your customers expect. We reply with a short analysis, a proposal for your e-commerce website and a free quote, with no obligation.
You can email us or call us directly. If you already have an online store, send us the address and we will review it before we talk.
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