Online marketing services · AMS.AL
Online marketing is not one post a day and an ad whenever sales slow down. It is a single system in which social media, content, email and paid advertising work towards the same goal: more enquiries and sales that you can measure. AMS.AL has been online since the end of 2015 and builds clear marketing plans for businesses, with a calendar, a budget and a monthly report written in business language.
2015
Online since 2015
More than ten years of websites and marketing work for businesses.
48 h
First answer
Every request receives a reply with the first steps within two working days.
GA4
Measurement set up
Google Analytics 4 and conversion events are verified before every campaign.
GDPR
Email with consent
Lists are built only with consent given and an easy way to unsubscribe.
Most businesses start marketing on the internet the same way: someone on the team posts when they find the time, a post gets boosted when it seems necessary, and emails are never sent because nobody knows what to tell customers. A few months later the question is always the same: did all this work bring anything? Without a plan and without measurement, the answer stays a guess.
Online marketing done with a plan turns that chaos into a process. Every channel has a role: social media builds awareness and trust, content answers customers' questions, email keeps close the people who do not buy the first time, and paid ads carry the message to the right people. The table below compares the usual way of working with the way we work at AMS.AL. Use the switch to see each side.
| Criterion | The usual way | AMS.AL |
|---|---|---|
| The plan | Posts as they come, with no written goals and no link between channels. | An online marketing plan with quarterly goals, a defined audience and a role for each channel. |
| Content | Repeated ideas, random images and copy written in a hurry. | A monthly calendar with topics tied to your products and to real customer questions. |
| The contact list sits in a spreadsheet and is never used. | Automated sequences and newsletters for people who gave consent, in line with GDPR. | |
| Ads | The “Boost” button on the post that got the most likes. | Campaigns with a conversion goal, tested audiences and a budget that moves with the data. |
| Measurement | Likes and followers; nobody knows how many enquiries came from which channel. | GA4, UTM parameters and verified conversion events for every channel. |
| Reporting | Screenshots from the platforms, with no explanation and no next steps. | A monthly report with enquiries, sales and costs, plus what we change next month. |
Online marketing is the everyday part of growth: what customers see every week on their phone and in their inbox. It rests on two other pillars. The first is strategy, which decides who you sell to and with what message; we build it in our marketing strategy service. The second is presence in search, where search engine optimisation brings people who are already looking for what you offer.
When these three parts work together, each channel strengthens the others. A good article becomes a post, a short video and an email; a frequent question in your messages becomes a new topic; an audience that read the blog becomes an audience for an ad. That is the difference between scattered online marketing services and a plan that connects them all.
The online marketing services below can be taken separately, but they give more when they work together. Choose a tab to see what each service includes, how we organise the work and who it suits best.
Content is the engine of every online marketing plan. Guides, comparisons, frequently asked questions, case stories and short videos help customers understand why your product is the right solution. We start from the questions customers ask you every day and the words they use to search on Google, and turn them into a three-month topic plan.
One topic is written once and used many times: a blog article, a post, a short video, part of an email. That way content lives longer and costs less per channel.
Best for: Businesses selling products or services that need explaining before purchase.
Email is the channel you own: it does not depend on a platform's algorithm and it reaches people who chose to hear from you. We build sign-up forms, welcome sequences, abandoned-cart reminders and monthly newsletters, always only for contacts who gave consent, with an easy unsubscribe link in every message.
Automated sequences keep working while your team is busy: a new customer receives the first instructions, someone who left the cart receives a reminder, and a customer who has not returned for a while receives a reason to come back.
Best for: Businesses with existing customers or a contact list that is not being used.
Paid ads take your message to people who do not follow you yet. We build campaigns in Meta Ads for Facebook and Instagram, on TikTok for audiences who watch video and on LinkedIn when your customers are businesses. Before every launch we set up conversion tracking, because without it the platforms optimise for cheap clicks instead of customers.
For searches with buying intent on Google we have a dedicated Google Ads management service, connected to the same tracking and the same report.
Best for: Businesses that want new enquiries quickly and at a measured cost.
Every online marketing engagement follows the same steps. They show you at any moment what is being done, why it is being done and what you will receive at the end of each phase.
We start with a conversation about your business, your customers and your goals. Then we review your social media, website, email lists and ad accounts: what works, what is missing and where time or budget is lost.
What you receive
With the audit data we write the plan: who the ideal customer is, which message convinces them, which channels we use and at what pace. For each goal we set a clear measure, such as the number of enquiries or the cost per enquiry.
What you receive
Before we publish or launch ads, we set up Google Analytics 4, Google Tag Manager, the platforms' pixels and UTM parameters. Every conversion event is tested, so the first report is accurate from day one.
What you receive
We write the copy, prepare the graphics and short videos, build the email sequences and configure the campaigns. Nothing is published without your approval: you see the calendar and the creatives before they go live.
What you receive
After launch we check every week which posts, emails and ads bring results. We stop what does not work, test new variants and move the budget towards the audiences that bring enquiries.
What you receive
Every month you receive a short report with enquiries, sales, costs and the main lessons, plus a meeting where we decide together what changes next month. Every three months we review the whole plan.
What you receive
After many years of working with businesses of different sizes, a few online marketing principles always come back. They do not depend on platform trends and they apply to a small shop as much as to a company with several branches.
Customers do not see your brand channel by channel; they see it as one. If Instagram talks about low prices, email about luxury quality and the website about speed, they do not understand what you offer. Before every campaign we define one core message and three reasons why customers should choose you, and we use them in every channel with words suited to it.
Someone who has just discovered you is not ready to buy. First they need to understand the problem and the solution, then compare, and only at the end decide. A good plan has content for each stage:
Every post and every ad sends the customer somewhere, and that place is usually your website. If it loads slowly on a phone or has no clear contact button, the budget is lost at the last step. Google recommends that the largest element of a page appears within 2.5 seconds (LCP); we check this before every campaign. When the site needs bigger work, we do it with our web development team.
Engagement is useful because it shows what people care about. But the business goals are enquiries and sales. That is why every channel has one main indicator tied to money and a few supporting indicators that tell us why the main one moves. A post with few likes that brings five quote requests is worth more than a viral post with no enquiries at all.
Measurement is what separates professional online marketing from guesswork. Here is what we measure, with which tools and what you receive every month.
Before launch we agree with you on the indicators that matter for your business. Usually they are:
The data comes from Google Analytics 4 for on-site behaviour and conversions, from Search Console for organic search and from the dashboards of Meta, TikTok, LinkedIn and the email platform. We bring it together in a single report in Looker Studio, which you can open whenever you like without logging into five platforms.
All accounts are opened in your business's name and stay yours. We work with administrator access, so data and campaign history are never lost.
Every month you receive a short report with the key figures, a comparison with the previous month, the three things that worked best, the three things we are changing and the calendar for the coming month. It is written in business language, not technical jargon, and we discuss it together in a short meeting.
Three starting points, adjusted after the first conversation to your channels, pace and goals. Use the finder below to see which package suits you best.
A regular presence on one or two channels
Best for: Small businesses starting to market themselves online in an organised way.
Social media, content, email and ads together
Best for: Businesses that want regular enquiries from several channels.
A full plan for several markets, languages or branches
Best for: Companies with several products, markets or sales teams.
Choose what applies to your business and we will show you the best starting point.
Choose at least one option.
We have no fixed prices, because every plan depends on the channels, the pace and the markets. After a short conversation we send you a free, no-obligation offer.
It includes the plan, social media management, content creation, email marketing, paid ads on Meta, TikTok and LinkedIn, plus tracking and monthly reporting. You can start with one part and add the others later.
Paid ads give data in the first weeks, because we can quickly see which audiences and messages bring enquiries. Social media and content build results gradually, usually within a few months of regular work. We do not promise figures we cannot control; we promise regular work, accurate tracking and an honest report.
Yes, if you choose paid ads. The ad budget is paid directly to the platform from your business's account, and we help you set it according to your goals. Social media, content and email can work without an ad budget.
You do. The social media, ad, GA4 and email platform accounts are opened in your business's name. The content we create for you remains yours even if the collaboration ends.
Online marketing is the everyday part: the channels, the content and the campaigns. A full digital marketing agency also covers brand strategy, SEO, branding and long-term planning. At AMS.AL you can choose only the channels or the whole package.
Yes. We work with businesses in Albania, Kosovo, North Macedonia and the diaspora, and prepare content in English, Albanian and other languages depending on the market.
We send emails only to contacts who gave consent, we document that consent and we put an unsubscribe link in every message. We never buy or use contact lists from unknown sources.
You have a named contact person, a monthly meeting with the report and the option to write to us at any time during working hours. You receive the first answer to every request within two working days, often sooner.
Yes. Many clients start with a short initial period that covers the plan, the tracking and the first months of work. Afterwards you decide whether to continue, based on what you have seen. To get to know us better, read our story on the About Us page.
Tell us about your business, your customers and your goals. Within two working days we reply with the first steps: what we would fix in your existing channels, which channels we would add and how we would measure success.
The offer is free and without any obligation. If you decide to go ahead, we start with the audit and the plan, so that every action that follows has a clear purpose.
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