Tell the AI how you write, once
Rules beat prompting
Rules applied every time work better than remembering to ask.
Tone and voice
Formal, direct or playful: describe the voice you want once. Every product, article and reply then uses that same voice.
Banned claims
Keep regulated or unprovable statements out of your copy. The AI is told what it must never say about you.
Vocabulary control
Your preferred product terms are used the same way every time, so customers never see three names for one thing.
Per-module rules
Give support replies and marketing copy their own guidance. The chatbot can sound calm while your product pages do the selling.
Applied on the server
Instructions are stored with your install and applied on the server. They hold no matter who on the team writes content.
Rules per language
Each generation profile can carry its own instructions. For example, keep one profile for each of the languages you sell in.
Why custom instructions matter
Custom instructions give you control over what the AI writes. You set rules for tone, words and claims once. That is more reliable than hoping each prompt remembers them.
Rules applied every time also save editing. You stop fixing the same tone problems in every draft, and new teammates do not need a long briefing on house style.
How the rules are applied
Instructions are stored with your install and applied on the server. So they hold even when a teammate writes content without knowing your style guide.
Support has its own set of instructions, so chatbot replies follow their own rules. Marketing copy can use different guidance.
Different rules for each language
Instructions are set per generation profile. Keep one profile for each language, and each language gets its own tone and terms.
Test a change safely
Before you change a rule for everyone, write a draft and compare it with the old one. When you like the result, apply the change more widely.
Your existing content stays as it is while you test. The same rules guide the AI content engine and the other AI modules.
What a good rule looks like
Good custom instructions are short and specific. Name the tone you want, the product terms to use every time, and the claims the AI must never make. Clear rules like these give the same result in every draft.
Key takeaways
- Custom instructions keep every draft in your voice.
- They save time by cutting manual edits.
- Support and marketing can have their own rules.
- Test a change on a draft before you apply it widely.
Frequently asked questions
Can I have different rules per language?
Yes. Instructions are set per generation profile, so each language can have its own rules.
Do custom instructions apply to chatbot replies?
Yes. Support has its own set of instructions, so chatbot replies follow your tone too.
How can I test changes safely?
Write a draft with the new rules and compare it before you apply them widely. Existing content is not changed.
What if my team does not know the house style?
The rules are applied on the server, so new teammates can write content that meets your standards from day one.
Make the output sound like you
Write the rules once and stop editing every draft.